Wednesday, March 21, 2012

What's Your Elevator Pitch?

What’s Your Elevator Pitch

An “Elevator Pitch” is a concise, carefully planned, and well-practiced description about your company that investor/customer should be able to understand in the time it would take to ride up an elevator.

Attention grabbing – What can you say within a minute to make investors/customers want to hear more!!!!!

Your Elevator Pitch must answer these questions:

·         What is your product or service? Brief description
·         Who is your market? Who are you selling to? What industry is it? How large is the market?
·         What is your revenue model? How do you expect to make money?
·         Who is behind the company? Tell them a little about you and your team’s Background and achievements. Who’s on your team?
·         Who is your competition? Everyone has competition
·         What is your competitive advantage? How is your different and what is your advantage
               over the competition????
·         What is your hook? A statement or question that would want someone to hear more.

Length:   About 150-225 words  - 60 seconds or less

Passion:  If you don’t believe in it – investors/customers won’t either

A request: What are you looking for? Investors, customers, etc…..